By Paul RubensBusiness reporter
Them three questions, says Christian Rudder, one of the founders of US internet dating site OKCupid if you want to know if a prospective date is relationship material, just ask.
- «can you like horror films?»
- «Have you ever travelled around a different country alone?»
- «Wouldn’t it is enjoyable to chuck all of it and get go on a sailboat?»
Why? Mainly because will be the concerns date that is first agree with most frequently, he claims.
Mr Rudder discovered this by analysing huge amounts of information on OKCupid users who wound up in relationships.
Dating agencies like OKCupid, Match – which acquired OKCupid for $50m (Р’Р€30m) – eHarmony and others, amass this information by making users respond to questions about by themselves if they register.
Some agencies ask as much as 400 concerns, while the email address details are given directly into big data repositories. Match estimates it has significantly more than 70 terabytes (70,000 gigabytes) of information about its clients.
Using big information analytics to these treasure troves of data is assisting the agencies provide better matches with their clients. And more customers that are satisfied larger earnings.
US internet revenues that are dating $2bn (Р’Р€1.2bn) yearly, relating to research business IBISWorld. Just below one in 10 of most US grownups have actually tried it.
The marketplace for dating utilizing apps that are mobile especially strong and it is predicted to develop from about $1bn to $2.3bn, in accordance with Juniper analysis. Continuar leyendo «Is big information dating the answer to lasting romance?»