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Through your replies, customers can get to know you as an individual, not just speccy portable ‘business x’. In fact, some review sites (e.g. Yelp) require business owners to post a clear personal photograph before they are allowed to respond to reviews.

As the world’s largest outlet for online customer reviews grows, it might be time for all small businesses to start caring about what consumers are saying online; and more specifically, about their Yelp reviews. Yelp is a platform where users can publish reviews about local businesses.

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And since the people who leave reviews are often informed, business-savvy individuals, you can typically take their objective criticism to heart. Users can leave reviews about your business as well, but users tend to be focused more on their competition than your company. With a Facebook page, you can directly address anyone who wants to know more about your business. Your customers can also leave you reviews, and if you want to respond, you can either do so publicly or by sending a private message. Apps should allow a user to get what they’ve paid for without performing additional tasks, such as posting on social media, uploading contacts, checking in to the app a certain number of times, etc.

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Below is an example of how business reviews now showing up in search results. Foursquare is a local search and discovery service mobile app. The app helps users discover new places/businesses through other Foursquare business reviews. TripAdvisor is an travel website company where users can leave business reviews of places they’ve visited. Users can also book rooms, find flights, discover to do and reserve tables at participating restaurants.

With this site, customer services teams don’t have to manually seek out reviews or scan third-party sites to obtain customer feedback. Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable. Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You’re free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Traffic talks folks, and the more consumers that visit a business review site, the more they are likely to leave and read other business reviews. Let’s face it, no one wants to create another login or account on another site to manage yet another password. Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business.

Also, Yelp trains small businesses how to respond to business reviews, host social events for Yelpers (a.k.a. Yelp reviewers) and provides data about businesses including health inspection scores (Yelp.com). create business profiles that users can follow and also leave business reviews based on their experience with the company. With that being said, which review websites are the best to ask customers to leave reviews about a business? Why not just ask for business reviews or testimonials on a business’s website? Well, asking consumers to leave a review on a business’s website seems a lot more screened and inauthentic than simply asking consumers to leave reviews on a trusted review site.

In Google’s markup—the annotated content that appears in search—of a company or product, business reviews and ratings can now be included in search results. In other words, when a user performs a search on Google, Google will find and possibly display review summaries from online business reviews and consumer ratings.